On the court at Scotiabank Arena looking shifty after the NBA Finals.
I do marketing. Yes. All of it.
I’ve lead teams of 25 people. I’ve lead teams of … well, just me. I’ve worked in big shops, scrappy startups and everything in between.
I do my best work when I start with a blank slate - with no preconcieved notions to pollute the process. Just the pure intake and structuring of information. The best marketing strategies come from a clear understanding of the business, the market, the customers and the product. All of those have to make sense. If the thinking is biased in any of those areas, there’s a high probability of going down the wrong road.
I believe in making decisions based on data. And if we don’t have data, I like actually doing something to collect data points instead of sitting around thinking about it.
I like to try new things to push myself. I fast. I take cold showers. I meditate. I try to read a book a week. (I mostly failed at that one.)
And if you’ve gotten this far but still aren’t convinced, here’s a list of clients I’ve done work with:
Adidas, New Era, Samsung, Pepsi, Los Angeles Rams, Toronto Maple Leafs, Toronto Raptors, Live Nation, Real Sports Apparel, Cadillac, Revlon, Intel, Samsung, Acer, Adidas Running, Adidas Y-3, Topshop, Calvin Klein, NHL, Sports Experts, 99 Cents Only, UFC, Heineken, Rickard’s, Carling, Old Style Pilsner, Viagra, Telus and MasterCard.